Great for game night! A fun word association game that can be played in multiple ways.  Similar to charades, but in Concept, players guess words or concepts through the association of icons that are on the game board. This game will be among your favorites!

  • Easy rules, everyone will be playing in minutes.
  • Use your creativity and imagination to solve the riddles from visual clues.
  • 4-12 Players
  • Ages 10 and up
  • 40 minutes

Out of stock


In Concept, your goal is to guess words through the association of icons. Players choose a word or phrase (from the card drawn) that the other players need to guess. The player, or team, places pieces judiciously on the icons on the game board.

To get others to guess “milk”, for example, the team might place the question mark icon (which signifies the main concept) on the liquid icon, then cubes of this color on the icons for “food/drink” and “white”. For a more complicated concept, such as “Leonardo DiCaprio”, the team can use the main concept and its matching cubes to clue players into the hidden phrase being an actor or director, while then using sub-concept icons and their matching cubes to gives clues to particular movies in which DiCaprio starred, such as Titanic or Inception.

The first player to discover the word or phrase receives 2 victory points, the team receives points as well, and the player who ends up with the most points wins.


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